Volkswagen

a little extra

For Volkswagen's first fully electric Polo, the challenge was to show that going electric doesn't change what makes a Volkswagen a Volkswagen. It was about introducing a car that stays true to the brand's promise made for everyone, while offering a little more than the standard. I helped develop the campaign concept, wrote the script for the product film, and was responsible for shaping the social media strategy, ensuring a consistent story across every touchpoint.